Step Outside Your Comfort Zone
Standing still in a world that's moving so fast means you're going to get left behind
Oli Sharman
Freelance writer and content marketer for B2B software businesses.
In Defense of Optimism
Deciding whether to be an optimist or a pessimist is one of the most important decisions you can make
SaaS Retention and Engagement: 10 Things to Get Right
Avoid your SaaS subscription business turning into a leaky bucket with customers leaving faster than new ones arrive
Tell Your Stories
Stories build loyalty, trust and make people give a damn about your business.
Curiosity Makes the Copywriter
Curiosity may have killed the cat, but it’ll make the copywriter. Don’t think you look silly by asking questions.
Stay Flexible
Failing to plan risks chaos. But an inflexible plan risks missing opportunities. Strike the right balance.