It's far easier to keep your readers engaged when every sentence does a job or adds value for the reader.
Don't waste time waiting for the perfect environment or the perfect tools. You'll probably find that neither of these things exist.
The first step towards writing conversational content is to stop writing for everybody and start writing for individuals.
It's quite surprising how deeply people seem to care about the Oxford comma. The topic can spark heated debate among people who normally don't seem to care about this type of thing.