It's far easier to keep your readers engaged when every sentence does a job or adds value for the reader.
Don't waste time waiting for the perfect environment or the perfect tools. You'll probably find that neither of these things exist.
The first step towards writing conversational content is to stop writing for everybody and start writing for individuals.
VPNs are not only for people who are up to no good or trying to pretend to be somewhere they're not, they are an important tool for everybody who uses the internet.
Clients and opportunities are far more difficult to discover if you keep your personality and knowledge hidden away from them.